How to Make Your Rental Property Stand Out

Some key pointers to help make your rental property stand out from the competition and attract more interest from potential tenants.

The property rental market is a competitive space to be in, so if you’re planning on putting your property up for rent, you’ll want to make it stand out ahead of the others! In this blog, we cover some of the most important tips for making your rental property stand out.

Remember first impressions count

Beautiful garden

You may have heard of how important kerb appeal is for your property, and the look of your front garden and entrance plays a huge part in that. First impressions are massively important in all aspects of life, and it certainly applies when someone sees your property for the first time. 

To make your property stand out, you’ll want to ensure you set a memorable first impression by having a well presented entrance to your home. If you have a garden space, ensure that it has been taken care of properly and nothing is overgrown. You’ll also want your driveway and doorway to look appealing, so make sure that everything is cleaned and looking presentable before anyone comes to view the property. 

Ensure the property meets all safety regulations

It’s a legal requirement for all occupied properties to be fitted with smoke alarms and carbon monoxide alarms, however, it’s not uncommon for these alarms to have become broken, especially if the property hasn’t been lived in for a while. Ensuring these alarms are fitted and working is simple and is one less problem for the potential tenants to worry about.

You should also ensure that all plumbing and electrical systems are working correctly and that any repairs are taken care of before a new tenant moves in.

Focus on the property’s best features

Showing off the best features of your property is likely to attract greater interest, especially if you can use photos of the best features while your property is being advertised. If you have had any recent renovation, new appliances installed, or have redone your garden, it’s worth ensuring that these highlights stand out. 

It’s also worth making a note of any amenities that are nearby and being able to list some reasons why your property is in a good location. If your property is near transport links and shops, it’s worth mentioning as these are important details for many tenants. 

Make sure the photos are top quality

Quality photo for a rental property

It can sometimes be the case that poor quality photos are used to advertise your property online, which is never going to be beneficial when you are trying to attract tenants. It’s amazing what difference good quality photos can make, so be sure to make a point of this to the letting agency that is advertising your property. 

Using top quality photos can help your property to stand out, and it will help highlight key features and recent renovations you have had done. Better quality photos are more likely to lead to more viewings, so it’s an easy way of increasing interest in your property. By using a trusted letting agent like Pat Robson & Co. that offers high quality photographs as part of their service, you will have one less thing to worry about in this regard.

Advertise your property at the right time

It can be difficult to time the listing of your property perfectly, as tenants may be looking to move in at different times of the year. However, there are certain times where the market is busier, and it can be a good idea to advertise your property around those times and avoid slower periods. 

For example, many people avoid looking to move into a property over Christmas, as they already have too much going on. The best time will likely depend on the type of property you own, if you are targeting families, the likelihood is that they won’t want to move over Christmas or during the summer holidays. If you are renting out a student property, you’ll want to advertise heavily over the October – December period, as this is often the busiest time for students looking to secure properties for the following academic year. 

Make sure the property is in top condition

One of the best ways of making your property stand out is to ensure that it is spotless and in pristine condition when potential tenants come to view it. A well-kept property will likely have an instant impact on people and also demonstrates that you care about the property and are willing to put the time in to keep it in top condition. It’s also a good idea to make sure the property is spotless before any photos are taken that will be used for advertising.

There will likely be a lot of competition when you make your property available for rent, so it’s essential you give yourself the best opportunity of finding a tenant by following these simple tips! 

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Making a rental property stand out